Beverage Industry

Izze Sparkling Guava

April 23, 2010


Izze Beverage Co., a wholly owned subsidiary of PepsiCo, introduced its limited-time summer sparkling juice beverage, Izze Sparkling Guava. Izze Sparkling Guava is made with 70 percent juice and a splash of sparkling water and contains no added sugars, caffeine, preservatives of artificial flavors. Four-packs of Izze Sparkling Guava promote awareness for Izze’s non-profit partner, the Global Education Fund, which provides educational opportunities and resources to needy children around the world. The variety is available exclusively in Whole Foods Markets nationwide this summer for $1 to $1.69 per bottle or $3.99 to $5.99 per four-packs.

Izze Beverage Co., Boulder, Colo.
Telephone: 877/476-7380
Internet: www.izze.com
Distribution: National
Ingredients: Juice made from apple, white grape, guava, clarified lemon and lime juice concentrates, sparkling water, natural flavor, fruit and vegetable juice (color) and gum arabic.