Beverage Industry

IZZE reformulates a lower calorie version of IZZE esque

January 12, 2010

IZZE Beverage Co., Boulder, Colo., a wholly owned company of PepsiCo, launched a newly reformulated, low-calorie IZZE esque nationwide. IZZE esque has been reformulated with 25 percent fruit juice and sparkling water.
 
With fewer calories and more fruit juice, each 12-ounce bottle contains 50 calories and 11 grams of sugar — all from fruit juice. As with IZZE Sparkling Juice, IZZE esque is all-natural and contains no caffeine. IZZE esque is available in three flavors: Sparkling Black Raspberry, Sparkling Limon and Sparkling Mandarin.
 
IZZE also has redesigned the IZZE esque logo and accompanying graphics on the label and packaging to complete the revamp. IZZE esque is available in Whole Foods Market, as well as in select grocery stores, delis, casual and fine restaurants for a suggested retail price between $1.39 and $1.69 per bottle or $4.99 to $5.49 per four-pack.