Beverage Industry

Izze Esque Watermelon

March 28, 2011


Izze Beverage Co., a wholly owned subsidiary of PepsiCo, added a new Sparkling Watermelon variety to its Izze Esque line of low-calorie sparkling juices. Made with 25 percent fruit juice, Izze Esque has less than half the calories and sugar of its original Izze sparkling flavored juice beverages. The Watermelon variety is a permanent addition to the Izze Esque line and contains 50 calories and 14 grams of sugar, which are derived from fruit juice, in each 12-ounce serving.

Izze Beverage Co., Boulder, Colo.
Telephone:
303/327-5515
Internet: www.izze.com
Distribution: National
Ingredients: Sparkling water, juice made from white grape, apple, black currant and watermelon concentrates, natural flavor, citric acid and carrot juice concentrate.