Beverage Industry

Izze Esque

January 25, 2010


Izze, a wholly owned subsidiary of PepsiCo, reformulated its Izze Esque line with 25 percent pure fruit juice as well as sparkling water. The new option now contains 50 calories and 11 grams of sugar, which are all from fruit juice, in each 12-ounce bottle. The line includes in Sparkling Black Raspberry, Sparkling Limon and Sparkling Mandarin. Izze Esque is available individually for $1.39-1.69 per bottle or $4.99-$5.49 for a four-pack. 

Izze Beverages Inc., Boulder, Colo.
Telephone: 877/476-7380
Internet: www.izze.com
Distribution: National
Ingredients: Sparkling Limon: Sparkling water, juice made from white grape, apple, key lime and clarified lemon concentrates, natural flavor and citric acid