Icelandic Glacial hits the ski slopes
August 25, 2009
Icelandic Glacial, Olfus, Iceland, has been selected as the official bottled water at Lake Tahoe's Squaw Valley USA.
“Our brand has become a firm favorite with a number of world class resorts and hotels over the past year, however being the official water of a location as breathtaking as Squaw Valley USA is truly wonderful,” said Jon Olafsson, chairman and co-founder of Icelandic Glacial. “As an Icelandic brand, our entire identity is based around purity, style and nature. Squaw Valley is a resort that encompasses all of these elements, creating a perfect fit our water.”
Squaw Valley plans to carry Icelandic Glacial in four package sizes.