Beverage Industry

Going back to its roots

January 9, 2012
Pyramid breweries

 

Pyramid Breweries is bringing its flagship Pyramid Hefeweizen beer back to its roots via a redesign. The new labels and carriers will feature the company’s pyramids among mountains and trees, reinforcing its Pacific Northwest roots and paying tribute to the brand’s original packaging, the company says. The font also will be changed to resemble the brand’s original font. Overall, the new package design will have a more simplistic, clean look that represents the brand’s authenticity and quality, according to the company. Pyramid Breweries will apply the new look to all of its year-round beers, including six- and 12-pack bottles, 22-ounce bottles and draught beer tap handles.