Beverage Industry

Full Throttle reformulation

February 19, 2010


The Coca-Cola Co. reformulated its Full Throttle product. The product now displays on the can’s back panel “No Choke Mixture” promise: “Full flavor you don’t have to force down, and reliable energy ingredients that help you get the job done. No mystery ingredients. No bull.” The formula delivers 100 percent the daily value of niacin, 100-mg. of D-ribose and 100-mg. of caffeine per an 8-ounce serving. Full Throttle also now is available in Citrus, Blue Agave, Mocha and Caramel flavors. A can retails for $1.99.
 
The Coca-Cola Co., Atlanta
Telephone: 404/676-2121
Internet: www.coca-cola.com
Distribution: National
Ingredients: Citrus: Carbonated water, high fructose corn syrup, citric acid, sugar, natural and artificial flavors, sodium citrate, sodium benzoate, D-ribose, caffeine, acacia, niacinamide, calcium pantothenate, glycerol ester of rosin, Yellow 5, pyridoxine hydrochloride and cyanobalamin.