Beverage Industry

Fruit2O develops challenge to benefit American Diabetes Association

May 11, 2010

Fruit2O water, a brand of Sunny Delight, Cincinnati, is partnering with the American Diabetes Association to help promote the fight to stop diabetes. As part of its “Small Changes, Lifelong Results” campaign, Fruit2O is asking consumers to pledge to make a small change in their lives that will have an impact on their health. For every pledge collected at local events and through Fruit2O's page on Facebook, the Fruit2O brand will donate $1 to a local participating American Diabetes Association, up to $5,000. The participating market that obtains the most pledges by Aug. 15 will receive an additional $15,000 donation, the company said.
 
From May 14 to Aug. 8, the Fruit2O brand will visit 10 markets to promote the “Small Changes, Lifelong Results” campaign, encouraging consumers to participate via the following:
  • Pledge Wall: Consumers may visit a traveling pledge wall that will be located at Fruit2O water booths at various local events. Visitors to the booth will receive free samples of Fruit2O products along with the chance to write their own "small change" on a large card and post it on the pledge wall for others to read.
  • Facebook: If consumers cannot attend the sampling events, they can digitally submit their "small change" on the online pledge wall at www.facebook.com/fruit2o, and select a participating American Diabetes Association to receive the pledge.
The Fruit2O brand also will help promote the American Diabetes Association's StepOut Diabetes walks at its sampling events.