First Juice Inc. developed an organic fruit and vegetable juice beverage of the same name. First Juice is designed to be lower in sugar, specifically for kids age 6 to 30 months. First Juice has 12 grams of sugar and 25 calories per 8-ounce serving with no added sugar, preservatives or artificial sweeteners. A blend of organic fruit and vegetable juice concentrates and purified water, the drink also is fortified with calcium and vitamins A, C and D.