Beverage Industry

Fireball Cinnamon Whisky

February 7, 2011


Sazerac Co. Inc. offers Fireball Cinnamon Whisky. The product blends red-hot cinnamon with Canadian whisky. Initially launched in Canada, Sazerac owns the U.S. rights to the whisky and repackaged the brand with its existing demon motif, the company says. Fireball Cinnamon Whisky is available in the United States in 750-ml. bottles for a suggested retail price between $13 and $23.

Sazerac Co. Inc., New Orleans
Telephone:
866/729-3722
Internet: www.fireballwhisky.com
Distribution: National