Beverage Industry

Fiji Water acquires Justin Vineyard & Winery

December 7, 2010

Fiji Water announced its acquisition of Justin Vineyards & Winery, Paso Robles, Calif. Known for its Bordeaux-style blends and single varietals, Justin Vineyard & Winery is a premium wine brand.
 
“Fiji Water and Justin Vineyards & Winery are both industry leaders with super premium products, strong branding and state-of-the-art operations with a dedication to unprecedented quality,” said John Cochran, president and chief operating officer of Fiji Water, in a statement. “We’re proud to be adding the Justin folks to our family at Fiji Water. Justin’s winemaking knowledge and exceptional team coupled with Fiji Water’s outstanding global sales force, offers an opportunity to carefully achieve mutual growth and success for both brands.”
 
Fiji Water plans to maintain the operations of Justin Vineyards & Winery in Paso Robles. Justin and Deborah Baldwin, founders of Justin Vineyards, will stay on and work closely with the company’s senior executives to increase production and distribution in upcoming years. Fred Holloway, vice president and director of production and winemaking, also will continue in his current capacity.
 
“Deborah and I are honored to be partnering with Fiji Water and Roll International to help Justin achieve broader distribution and sales success," Baldwin said, in a statement. “Roll International is highly regarded for its California-based agricultural operations and its ability to build world-class iconic brands, like Fiji Water and Pom Wonderful. We look forward to working alongside the Fiji Water team to bring Justin wines to the global marketplace.”