Beverage Industry

El Jimador's soccer spirit

February 15, 2012
El Jimador

This month, Brown-Forman brand El Jimador tequila launched a series of commemorative soccer bottles. As the official tequila sponsor of Major League Soccer, the United States Men’s and Women’s National teams, and the annual U.S. tour of the Mexican National Team, El Jimador aims to distribute the packaging once a year for a limited two-month period to kick off the soccer season in key markets nationwide, it says. The 750-ml. bottles feature soccer ball motifs blended with the brand’s signature graphic designs and highlight the logos of Mexican Soccer, U.S. Soccer and Major League Soccer. The packaging is available in Blanco, Reposado and Anejo varieties of El Jimador tequila.