Beverage Industry

El Jimador New Mix cocktails

February 25, 2010


Brown-Forman Corp. expanded its el Jimador Tequila line with el Jimador New Mix, a tequila cocktail in a can. The cocktail launches this month in California, and rolls out nationwide in the spring. Made with el Jimador Tequila, New Mix is available in three cocktails: Margarita, Spicy Mango Margarita, Paloma, the most popular tequila cocktail in Mexico, the company says. Each cocktail comes in a 12-ounce can at five percent alcohol by volume.

Brown-Forman Corp., Louisville, Ky.
Telephone: 615/279-4100
Internet: www.brown-forman.com
Distribution: National