Beverage Industry

Drank rolls into Chicago

June 22, 2010

Innovative Beverage Group Holdings Inc., Houston, announced Central Beverage Co. will distribute Drank Extreme Relaxation beverage in Chicago. Central Beverage Co. services more than 3,000 retailers in the Chicago area with alcohol and non-alcohol brands, including Pabst Blue Ribbon, Arizona, Juicy Juice and Jolt energy drinks.

“Chicago is a trendsetter, always showcasing new items from advertising to culinary delights, so we expect Chicago to embrace this new product,” said Peter Bianchi, chief executive officer of Innovative Beverage Group, in a statement. “Central Beverage was a must-have partner, as they are known for their successes in bring cutting edge products to the Windy City.”