Beverage Industry

DPS kicks off new philanthropy program

August 10, 2010

Dr Pepper Snapple Group Inc., Plano, Texas, launched Action Nation, a corporate philanthropy program that focuses on fostering physically active, engaged and sustainable communities.

The program focuses on four areas: fit and active lifestyles, environmental initiatives, community celebrations and emergency relief. By 2015, the company plans to contribute 100,000 volunteer hours and give $10 million annually in support of those areas, said Tina Barry, senior vice president of corporate affairs, in a statement.

The company also announced new processes and requirements for sponsorship and donation requests.

"At DPS, Action is at the heart of everything we do. Every DPS employee contributes to our success by taking action to meet the needs of our customers and consumers," Barry said. "Action is also about giving back to our communities. All across North America, DPS employees are taking action to improve the communities in which we live and work."