Beverage Industry

Crystal Light Pure Fitness

April 12, 2010


Kraft Foods introduced Crystal Light Pure Fitness, a low-calorie fitness beverage mix. Crystal Light Pure Fitness is sweetened with evaporated cane juice and Truvia, a calorie-free stevia-based sweetener. Pure Fitness has 15 calories per serving and also contains electrolytes to aid hydration during light physical activity, the company says. It is available in Lemon Lime, Strawberry Kiwi and Grape flavors, and a box of seven packets has a suggested retail price of $3.29.

Kraft Foods, Northfield, Ill.
Telephone: 847/646-2000
Internet: www.crystallight.com
Distribution: National
Ingredients: Lemon Lime: Evaporated cane juice, citric acid, calcium lactate, sugar, contains less than 2 percent of natural flavor, rebiana, potassium citrate, magnesium oxide, sodium citrate, salt and oleoresin turmeric.