Beverage Industry

Coors Light introduces aluminum Silver Bullet bottle

August 24, 2010


MillerCoors, Chicago, introduced a new 16-ounce Coors Light Silver Bullet Aluminum Pint bottle. Launching Sept.1, the brand’s new resealable aluminum bottle will be available in time for the start of the National Football League season.

The Coors Light Silver Bullet Aluminum Pint features the brand’s Cold Activated technology and a wide mouth for a smooth pour, the company said. The aluminum material and resealable cap allows for added portability of the 16-ounce bottle, Coors Light said. The Silver Bullet Aluminum bottle will be available in 9-packs and 24-pack loose cases.

Coors Light also is teaming up with former NFL quarterback and current ESPN analyst Ron Jaworski to launch a Pass the Pint for Charity initiative. Pass the Pint for Charity invites consumers to digitally pass a Coors Light Silver Bullet Aluminum Pint icon to a friend on Facebook. For pints passed, Coors Light will donate meals to Second Harvest Food Bank of greater New Orleans and Acadiana, La. The brand hopes to reach a goal of providing 200,000 meals through Second Harvest in south Louisiana. The brand also is “Giving Back to the Gulf” by partnering with regional food banks to help feed the thousands of families whose livelihood has been impacted by the Gulf oil spill.

Jaworski also will appear in New Orleans on Sept. 9 to kick off the 2010 NFL season. During pre-game festivities, fans will have the chance to throw footballs through large aluminum pint structures with coaching from Jaworski and former New Orleans quarterback Bobby Hebert.