Beverage Industry

Coke rolls out touch screen vending machine

May 4, 2010

The Coca-Cola Co., Atlanta, is now testing The Coca-Cola Interactive Vender, a video vending machine with a large-format LCD touch screen, in shopping malls across the country.

The machine, which debuted at the 2008 Olympics in Beijing, has three media zones. Sandwiched between a media space for product placements and a static advertising window is the selection zone, where consumers can scroll through the machine’s offerings, enlarging products and spinning them 360 degrees to review product information.

Content in each zone can be changed remotely, the company said, and the machine can offer digital promotions, such as ringtones, wallpapers and digital coupons. The machine also can offer cashless vending.

“The Coca-Cola Interactive Vender incorporates sight, sound and motion in an eye-catching manner that allows our vending partners to offer their customers a refreshing brand experience,” said Jeff Busch, director of on-premise equipment innovation and operations, in a statement. “The machine is just one example of our emphasis on delivering industry-leading vending equipment and technology to those who work with us.”

The company also will install 35 hydrofluorocarbon-free vending machines in the U.S. Capitol buildings, including the House, Senate and Visitor’s Center. The machines will use a natural refrigerant gas that can reduce green house gas emissions by 99 percent, the company said. In 2010, the company plans to install 400 of the machines throughout the country.