Beverage Industry

Coke, Kraft give to relief efforts in Japan

March 15, 2011

The Coca-Cola system has pledged $7.3 million in cash and product donations to the relief effort in Japan, days after an earthquake and tsunami devastated the country. The contribution includes more than 7 million bottles of beverages, such as water, tea and sports drinks. Coca-Cola Japan and its 12 bottling partners will provide the beverages to national and local government authorities and other community groups for distribution. The system also has activated free dispensing of products from selected vending machines.
 
In addition, as power outages continue in many parts of the country, Coca-Cola Japan is supporting the government's request to conserve energy by converting TV and radio advertising to public service announcements to encourage energy conservation.
 
The Kraft Foods Foundation, Northfield, Ill., also gave a $200,000 donation to the Red Cross for relief efforts in Japan.
 
"Every second, every dollar counts in the wake of a disaster," said Nicole Robinson, vice president of the Kraft Foods Foundation, in a statement. "We are grateful that our Japanese colleagues are unharmed, and deeply saddened by the devastation these natural disasters have caused. As the world's second-largest food company, it is our responsibility to give back in times of crisis. We are proud to partner with the Red Cross as they support all the people of Japan in rescue, rebuilding and relief efforts."
 
In addition, food and funds will be donated for Japan's long-term recovery efforts, and all donations made by Kraft Foods employees in the United States and Japan to the Red Cross will be matched by the Foundation.