Beverage Industry

Coca-Cola Super Bowl ads, Facebook page offer viewers a way to Open Happiness

February 2, 2010

Visitors to the Coca-Cola fan page on Facebook at www.facebook.com/livepositively can share a special Facebook "virtual gift" and sneak peeks at Coca-Cola’s Super Bowl commercials. Visitors to the page are rewarded with: 

Coca-Cola making a $1 donation to Boys & Girls Clubs of America. 
Gift recipients receiving a special Coca-Cola bottle image, which is displayed on their Facebook page and newsfeed, reminding them and others they also can share virtual gifts. 
Gift-givers receiving a 20-second sneak preview of one of two new Coca-Cola ads that will debut during the Super Bowl broadcast on Sunday. 
Once game day arrives, gifters will receive both ads in their entirety before their television debut later that evening. 

"By using our Super Bowl ads to invite people to join us in supporting Boys & Girls Clubs, we're going beyond simply airing great commercials on a terrific live television event," said Katie Bayne, chief marketing officer, of Coca-Cola North America, in a statement.

The two new commercials are part of the global Coca-Cola Open Happiness campaign, which reminds people to share a Coke and enjoy life's little pleasures, the company says. One ad chronicles a young man's unique quest for the ultimate refreshment, while the other features familiar animated characters learning to appreciate the simple moments they experience with friends and family. 

In addition, two animated billboards will air during the Super Bowl broadcast and alert viewers to visit www.LivePositively.com where they can learn how to help Coca-Cola benefit Boys & Girls Clubs and how they can support the ongoing efforts of the Red Cross in aiding earthquake victims in Haiti.