Beverage Industry

Coca-Cola partners with DJ Hero and Guitar Hero video games

November 23, 2010

The Coca-Cola Co., Atlanta, has joined Activision Publishing Inc.’s DJ Hero 2 and Guitar Hero: Warriors of Rock video games to bring gamers exclusive downloadable content from DJ Tiesto and rock band My Chemical Romance for free for one week starting today.
 
Gamers can obtain downloadable content redemption codes for both packs, while supplies last, through www.mycoke.com/guitarhero and www.mycokerewards.com. There also is information and details on redemption at www.djhero.com or www.guitarhero.com.
 
The content is available via a U.S. redemption code. The Tiesto Mix Pack is available for free from Nov. 23 to 29. It is available on Xbox LIVE Marketplace for the Xbox 360 video game and entertainment system from Microsoft, the PlayStation Store for PlayStation 3 computer entertainment system and as downloadable singles for Wii. The My Chemical Romance Track Pack is available on the Xbox LIVE Marketplace for Xbox 360 for free from Nov. 23 to 29.
 
The Tiesto Mix Pack presented by Coca-Cola includes “Traffic” mixed with “Louder Than Boom,” “Feel It In My Bones” featuring Tegan & Sara, and “Knock You Out” featuring Emily Haines mixed with “Young Lions.”
 
Rock enthusiasts can choose from four songs on the My Chemical Romance Track Pack. The track pack will feature “Bulletproof Heart,” “Helena,” “Teenagers” and “Welcome to the Black Parade.”