Beverage Industry

Cheerwine finds something to cheer about

July 14, 2009

Carolina Beverage Co., Salisbury, N.C., announced volume of its Cheerwine brand is up 30 percent so far this year through Nielsen-measured channels. The company has been working to expand the brand into new markets.
“2009 is proving to be a breakout year. It marks the initial phase of our comprehensive, integrated campaign that will engage our target with a full range of sight, sound and motion,” says Tom Barbitta, vice president of marketing for Cheerwine. “There has always been a loyal fan base for this iconic brand – but the combination of our new packaging and a fresh new campaign seems to be a powerful punch that has retailers turning their heads and taking notice, particularly in this slumping category."