The Hartman Group and
ACNielsen recently identified several consumer trends affecting
behaviors toward health and wellness foods. They include:
Balance will deepen among consumers as a dominant
Consumers are exhibiting a declining reliance on
Consumers will seek symbolic and practical
expressions of simplicity.
Vitality will increase in importance as a measure of
overall health and
Mobility will continue to be demanded by consumers
for all eating
Increasingly, consumers will rely on authenticity to
Self-diagnosis of health conditions and symptoms will
will affect consumption behaviors.
Perceptions of freshness will grow as a primary
driver of consumer behavior at grocery.
Consumers will work to reclaim control of their diets
and daily food intake.
Consumers are seeking customized food and beverage
Source: The Hartman Group/ACNielsen