Beverage Industry

Castle Brands picks partner in Norway

October 27, 2009

Castle Brands Inc. has entered into a marketing and distribution agreement with Arcus AS, Norway's largest spirits producer and wholesaler.
 
"This represents an exciting opportunity to combine the consumer appeal of our premium brands with Arcus' strong Nordic Region distribution network," said Conor Ó hAonghusa, Castle Brands' export director for the international division. "In particular, Clontarf Irish Whiskey, which already has a solid and growing footprint in the Nordic Region with listings in Sweden, Finland and Norway, will benefit from the new distribution network. Working with Arcus allows us to accelerate development and to consolidate the Nordic Region as an area of strength for the company."