Beverage Industry

Carriers and cases

January 16, 2012
O'Hara's Irish Stout


After several distributors expressed frustration with its packaging, the marketers of O’Hara’s Irish Stout and Irish Red redesigned the brand’s four-pack carriers and created new case cartons. The new four-pack carriers are strong enough to be picked up at the bottle neck and come in shelf-ready case cartons versus a shrinkwrapped cardboard tray. The new case cartons allow for better branding and display creation, the company says. A perforated line on the top half of the box makes it easy to use for retail displays, special events and sponsorships, it adds.