Beverage Industry

Campari completes Wild Turkey acquisition

June 2, 2009

Milan's Gruppo Campari has finalized the purchase of Wild Turkey, the company's largest acquisition to date. The company bought the brand form Pernod Ricard for $581 million, which includes the Wild Turkey brands, American Honey liqueur, distillery facilities in Kentucky, and aged liquid and finished product inventory.
 
“We at Gruppo Campari are proud to take ownership of this iconic brand and look forward to its inclusion in our portfolio of top global brands including Campari and Skyy Vodka as well as our stable of regional leaders," said Bob Kunze-Concewitz, chief executive officer. "With the addition of Wild Turkey, our U.S. presence and international reach will be dramatically strengthened. We plan to further build the Wild Turkey brand globally and realize the full potential of this authentic, award-winning American whiskey.”
 
In North America, the Wild Turkey brand will be sold through the company's Skyy Spirits subsidiary.