Beverage Industry

Bud Light to host party during Super Bowl weekend

January 17, 2011

Anheuser-Busch InBev's Bud Light, St. Louis, has partnered with Playboy to host an exclusive party during Super Bowl weekend in Dallas. The event will be held at the Bud Light Hotel on Feb. 4 at 9 p.m. Celebrities, athletes and VIP guests will enjoy performances by legendary rappers Snoop Dogg and Warren G, as well as rapping sensation Flo Rida.

The transformed event space will allow partygoers to travel the world in just one night with its inspiration from current and future Playboy Club locations – Las Vegas, Miami, Macau, London and Cancun.

The 193-room Bud Light Hotel will feature a tent that will transform the hotel's parking lot into a premiere concert venue capable of hosting 3,500-plus guests. Guests will be invited to enjoy Bud Light beverages, Playboy Energy Drinks and Pinnacle Vodka cocktails throughout the night.