Beverage Industry

Bud Light Platinum

February 3, 2012

Bud Light PlatinumAnheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev, launched Bud Light Platinum. With a slightly sweet taste, 6 percent alcohol by volume and cobalt blue glass bottle, Bud Light Platinum provides beer drinkers an upscale light beer option, the company says. Bud Light Platinum is available in 12-ounce glass bottles in six- and 12-packs. Pricing varies by market; however, the beer will be priced at parity with Bud Light Lime, according to the company.

Anheuser-Busch InBev, St. Louis
Telephone: 800/342-5283
Internet: www.budlight.com
Distribution: National