Last year proved to be one of the most difficult years bottlers have faced in awhile. Instead of focusing on rising raw material costs, fuel prices and consumers’ declining disposable income, Beverage Industry’s 2009 Bottler of the Year, Pepsi Bottling Ventures (PBV), Raleigh, N.C., looks at what it can control in a difficult year, says Keith Reimer, PBV’s president and chief executive officer.