Beverage Industry

Beverage sales contribute to McDonald's April growth

May 11, 2010

McDonald’s, Oak Brook, Ill., announced April sales grew nearly 4 percent in the United States. The growth partially was attributed to beverages sales, including new McCafe Frappes, the company said. McDonald’s also reported 4.9 percent global comparable sales growth.

In the United States, McDonald’s reported 3.8 percent growth for the month of April. Beverages, Chicken McNuggets and its all-day, everyday value message helped McDonald’s remain a relevant and affordable choice for consumers, the company said.

“McDonald’s continue to connect with customers through our outstanding menu variety and compelling value, unbeatable convenience and contemporary restaurants,” said Jim Skinner, McDonald’s chief executive officer, in a statement. “These competitive advantages have powered our ongoing momentum and delivered another month of strong sales performance.”

Comparable sales increased 3.9 percent in Middle East, Africa and Asia/Pacific, which was driven by performance in Australia. Globally, extended value programs, locally relevant menu variety, convenience and service enhancements contributed to the performance, McDonald’s said.