Around the Water Cooler

December 15, 2008
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2008 has been something of a watershed year for the bottled water industry. The category that rode a wave of double-digit growth for more than a decade has found itself in the middle of a financial crisis that has consumers cutting back on spending, and in a battle against environmentalists in a bottle vs. tap debate.
Beverage Industry recently talked to Nestle Waters North America President and Chief Executive Officer Kim Jeffery about where the industry is headed and how his company is answering the environmental challenge.
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