Beverage Industry

Amp Energy Juice

March 2, 2010


PepsiCo added Amp Energy Juice to its lineup of Amp Energy drinks. Available in Orange and Mixed Berry varieties, Amp Energy Juice is 100 percent juice infused with taurine, ginseng and guarana as well as providing an excellent source of B and C vitamins, the company says. One 12-ounce serving of Amp Energy juice contains 120-mg. of caffeine, which is equivalent to a 12-ounce cup of coffee, it says. The juices are packaged in 12-ounce bottles with a suggested retail price of $1.99. The company also introduced Amp Energy Sugar Free Lightning. The variety is available in Lemonade flavor and has 20 calories, no sugar and 160-mg. of caffeine per 16-ounce serving. Amp Energy Sugar Free Lightning is sold in 16-ounce cans for $2.29 to $2.49.

PepsiCo, Purchase, N.Y.
Telephone: 800/433-2652
Internet: www.ampenergy.com
Distribution: National
Ingredients: Orange: Orange juice (water and orange juice concentrate), white grape juice (water and white grape juice concentrate), citric acid, taurine, guarana seed extract, caffeine, ascorbic acid, gum arabic, natural and artificial flavor, niacinamide, calcium pantothenate, modified food starch, panax ginseng root extract, sucrose acetate isobutyrate, vitamin E acetate, pyridoxine hydrochloride and cyanocobalamin.