Beverage Industry

Activate secures financing, new president

July 7, 2009

Activate, a vitamin-enhanced functional water company, announced it received $3 million in financing from First Beverage Ventures, a subsidiary of First Beverage Group, and one of the company’s two co-founders, Anders Eisner. The company also announced that Dan Holland, former vice-president and general manager of Haralambos Beverage Co. and a member of the First Beverage Advisory Council, has been appointed president of Activate.
 
“The investment by First Beverage is a significant milestone for Activate and enables us to accelerate our plans of expanding into additional markets and retail chains,” Eisner said. “Dan Holland has the experience to make that happen, and I welcome him to the company.”