Beverage Industry

Absolut Miami and Gr├Ąpevine

January 9, 2012

Absolut Miami and GrapevineThe Absolut vodka brand introduced its sixth limited-edition, city-inspired spirit. Absolut Miami features passion fruit and orange blossom flavors reminiscent of the Sunshine State. With 40 percent alcohol by volume, the vodka is available in a 750-ml. size for $21 and a 1-liter size for $26. The brand also released Absolut Gräpevine, a vodka that combines white grape, dragon fruit and papaya flavors. It is made from all-natural ingredients and does not contain sugar. A 750-ml. bottle has a suggested retail price of $21. Absolut Gräpevine also is available in 50-ml. and 1-liter sizes.

Pernod Ricard USA, Purchase, N.Y.
Telephone: 914/848-4041
Internet: www.pernod-ricard-usa.com
Distribution: National