Beverage Industry

Dry Soda launches Summer Discovery Pack

Craft soda brand also plans fall/winter variety pack

August 18, 2014

Inspired by the popularity of variety packs in the craft beer segment, Seattle-based Dry Soda Co. launched a Summer Discovery Pack mixed pack of its three best-selling natural soda flavors.

Dry Soda’s Summer Discovery Pack is a 12-pack of 12-ounce slim cans featuring four cans of Dry Vanilla Bean soda, four cans of Dry Blood Orange Soda, and four cans of Dry Cherry Soda. In addition, the Summer Discovery Pack offers tasting and pairing notes and recipes to encourage consumers to learn more about Dry Soda and to sip, explore and experiment with the flavors for cocktails, mocktails, food pairings and more, it says.

“Recent market insight has shown that millennials are continually looking for new products, new experiences and new flavors, which in turn is leading to the acceptance of more sophisticated beverage flavors,” said Sharelle Klaus, chief executive officer and founder of Dry Soda Co., in a statement. “Through the Discovery Pack, we hope to introduce new customers to Dry Soda, providing them with a unique sipping experience, and to educate them about our brand and how the sodas can be enjoyed — from an everyday beverage option to a cocktail and mocktail enhancer.”

Variety packs have been a growing trend in the beverage business, specifically in the craft beer industry, where they have been contributing more than 15 percent growth year over year for the category, the company says citing recent data from Nielsen, New York.

Dry Soda is a less sweet, lightly carbonated craft soda made with four all-natural ingredients: purified carbonated water; natural fruit, flower and herb flavorings; pure cane sugar; and a clean-tasting preservative, the company notes. Dry Soda contains 45-70 calories and 11-19 grams of sugar in each 12-ounce serving.

Dry Soda’s Summer Discovery Pack currently is available at www.amazon.com. The company also plans to release a Fall/Winter Discovery Pack later this year with flavors curated specifically for holiday entertaining.