Beverage Industry

5-Hour Energy launches non-alcohol mixology contest

“Yummification” video contest asks fans to mix energy shots with an everyday beverage

July 8, 2014

Living Essentials LLC, Farmington Hills, Mich., kicked off its new “Yummification” video contest, which invites fans to create a video of their favorite way to mix a 5-Hour Energy shot with an everyday beverage. The contest will be judged on the creativity of the video and the taste of the drink. The makers of 13 winning videos will be rewarded with a share of $100,000.

"We've known for a long time that people are mixing 5-hour Energy with their favorite beverages to create something they really enjoy, and we hope this contest encourages others to do the same," said Manoj Bhargava, founder of 5-hour Energy, in a statement.
 
To enter the contest, fans should visit www.5houryummification.com and follow the instructions to complete the entry form. Consumers also can "Like" 5-hour Energy on Facebook and then create and submit a video that is no longer than 60 seconds and shows an original combination being made, tasted and named.

Drink combinations must follow the approved and non-approved ingredients guidelines, which include no caffeinated beverages or alcohol.
 
The grand-prize winner will receive $50,000; the second-prize winner will receive $30,000; and the third-prize winner will receive $10,000. Additionally, 10 fourth-prize winners will receive $1,000 each.

Entries must be received from U.S. residents 18 years of age and older by Aug. 19 to be eligible. No purchase is necessary. For official rules, visit www.5houryummification.com.