Beverage Industry

Red Bull Summer Edition

June 30, 2014

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Red Bull Summer EditionRed Bull USA will add a new Edition to its Red Bull Editions energy drinks lineup. The tropical-fruit-flavored Summer Edition will be available exclusively at 7-Eleven stores nationwide during the months of July and August. Packaged in 12-ounce cans, Red Bull Summer Edition will be priced in line with Red Bull Energy Drink and 12-ounce offerings including Red Bull Sugarfree and Red Bull Total Zero. Red Bull Summer Edition joins the rest of the Editions line, including Red Bull Red, Silver and Blue Editions, which launched last year.

Red Bull USA, Santa Monica, Calif.
Telephone:
310/393-4647
Internet: www.redbullusa.com
Distribution: National
Ingredients: The Red Edition: Carbonated water, sucrose, glucose, citric acid, taurine, sodium citrate, magnesium carbonate, caffeine, glucuronolactone, inositol, niacinamide, calcium pantothenate, pyridoxine hydrochloride, vitamin B12, natural flavors and natural colors.