Beverage Industry

United States Beverage LLC brews a change

Company releases new packaging for Estrella Damm and Daura beer brands

June 17, 2014

Estrella DammUnited States Beverage LLC announced package redesigns for its Estrella Damm and Daura beer brands. Estrella Damm features a new bottle with a slimmer neck, Mediterranean cues and the 1876 heritage of the brand embossed on it. The bottle change was implemented as part of Estrella Damm’s global strategy for consistent packaging across all of its export markets. In addition to the new bottle, Estrella six-packs and 12-packs now feature recipes from Chef Ferran Adrià, ambassador of Estrella Damm, as well as the artwork of renowned Barcelona artist Marti Guixé. Additionally, United States Beverage updated the packaging for its Daura brand to showcase the awards it has won. Each bottle of Daura includes “Crafted to remove gluten” on the neck label to highlight its gluten-free attribute.Daura beer