Beverage Industry

Icebox releases water in pressed-paper boxes

New packaging format is 100 percent recyclable

June 16, 2014

 Icebox Water unveiled a new packaging design for its premium Canadian spring water. The 16.9-ounce pressed paper packaging is BPA-free, Forest StewardshipIcebox Water Council certified, and 100 percent recyclable. It also boasts a 76 percent smaller carbon footprint, the company says. “Icebox Water is enjoying a high consumer demand as a premium product created and committed to clean up our environment one box at a time,” said Robert Emmons, president of Icebox Water, in a statement. “By updating the brand visually, we plan to take Icebox Water to the next level — successfully providing Americans nationwide with a better choice for hydration and satisfaction that simultaneously allows them to contribute in making a difference in our environment and the world.”