Beverage Industry

Red Hare launches craft beer in Novelis' evercan

Evercan's eco-friendly packaging process connects with brand's commitment to sustainability

June 16, 2014

 In May, Red Hare Brewing Co. introduced its Red Hare craft beer in Novelis’ evercan packaging in key markets throughout the southeastern United States. EvercanRed Hare Brewing Co. Evercan packaging is made of independently certified high-recycled-content aluminum sheeting. In particular, it is composed of at least 90 percent recycled content, it says. “Novelis’ evercan is a perfect fit for Red Hare,” said Roger Davis, founder and chief executive officer of Red Hare Brewing, in a statement. “The independent certification of the closed-loop recycling process behind evercan strengthens our commitment to employing the best in sustainable business practices, making evercan a natural extension of the Red Hare brand.”