Beverage Industry

Foco coconut water sponsors 4th annual NJ Seaside Soccer Storm Tournament

Coconut water brand to help athletes, spectators stay hydrated

June 9, 2014

Foco coconut water, an import brand of Brooklyn, N.Y.-based Vasinee Food Corp., announced that it is the official coconut water of the Seaside Soccer Storm Tournament, which will take place June 13 and 14 in Seaside Heights, N.J. One hundred youth teams from New York, New Jersey and Pennsylvania with players between the ages of 8 and 19 will participate in the tournament. The event also is expected draw 3,000-4,000 spectators, according to the brand.

"Sand soccer is a grueling sport, and Foco coconut water is the perfect way for participants and attendees to hydrate," said Chief Executive Officer Donna Bimbo in a statement.
Other official sponsors of the tournament include Modell's Sporting Goods, CKI Sports and JAG Physical Therapy.

The Foco brand was established in the 1980s as a manufacturer of coconut beverages and exotic tropical fruit drinks. In 2012, Thai Agri Food Co., the parent company of the brand, launched a new line of 100% Pure Coconut Water packaged in Tetra Pak cartons as the popularity and demand for all-natural coconut water skyrocketed, the company says.

Vasinee Food Corp., an importer and distributor of Thai and Asian food products, is the exclusive importer of Foco 100% Pure Coconut Water, which currently is sold in 15 markets in the United States.