Beverage Industry

Ole Smoky adds barrel-aged variety to portfolio

Charred moonshine available for limited time this spring

April 29, 2014

Ole Smoky Tennessee Moonshine, Gatlinburg, Tenn., is throwing its hat into the premium spirits market with the debut of its first barrel-aged premium product: Ole Smoky Charred Moonshine.  The initial batch will be available in a limited release nationwide this spring, with only 3,500 cases spread out across 49 states and the rest available exclusively at the Ole Smoky distillery, known as “The Holler.”

“Our mission at Ole Smoky is to bring pure Tennessee mountain whiskey to the world by perfecting the recipes that our ancestors have been working on for over 100 years,” said Ole Smoky Founder Joe Baker in a statement. “We have spent the last five years giving consumers an unaged craft whiskey product in a variety of flavors, and a barrel-aged premium product is a natural next step. We can’t wait for America to try Charred.”

Ole Smoky Charred is aged in toasted bourbon barrels for 3-4 months, and then blended for consistency, resulting in a fine mountain whiskey that’s handcrafted and exceptionally smooth, the company says. 

At 105 proof and packaged in traditional 750-ml mason jars, Ole Smoky’s first premium moonshine has a suggested retail price of $39.95. For more information about Charred’s availability, visit the Get-A-Jar section of www.olesmoky.com.