Beverage Industry

OrganicMe launches 4 functional beverages

EnergizeMe, FocusMe, CalmMe and SleepMe packaged in Rexam’s 12-ounce Sleek cans

April 28, 2014

OrganicMe, a Scottsdale, Ariz.-based subsidiary of True Me Brands, launched four new functional beverages that span multiple occasions and need states throughout the day, the company says. U.S. Department of Agriculture-certified organic and 100 percent natural, the drinks are packaged in 12-ounce Sleek cans from Chicago-based Rexam BCNA.

EnergizeMe has a berry pomegranate-acai flavor and pairs yerba mate and guarana for a boost of energy, while FocusMe is citrus-berry flavored and adds L-theanine from green tea to the formula for enhanced mental clarity, the company says. For non-energy occasions, CalmMe offers a berry-lemonade flavor and features ancient herbal ingredients from two flowering plants to promote calmness, and blackberry-vanilla-flavored SleepMe contains a proprietary blend of chamomile, valerian root extract, and L-theanine to promote a good night's sleep, it says. All OrganicMe's beverages are gluten free, GMO free, vegan and rich in antioxidants, it adds.

"OrganicMe is all about keeping it real — real organic ingredients that deliver real functional benefits," said Josh Lambert, chief operating officer and president of operations for True Me Brands, in a statement. "From energy and focus, to calm and sleep, we offer consumers a safe, healthy, organic beverage for every time of day. And working with Rexam, we are providing it in a great-looking package that will stand out on store shelves."

The brand also benefits from the advantages of aluminum cans including portability, durability and sustainability, it says. With a U.S. recycling rate of 67 percent, aluminum cans are the most recycled beverage container in the U.S., and the world, Rexam BCNA says.

"Colorful, reflective graphics and a slim look and feel make our Sleek can an excellent choice to attract consumer attention," said Rich Grimley, president and chief executive officer of Rexam BCNA. "OrganicMe is also able to further strengthen its business by benefiting from inherent beverage can advantages such as the best in supply chain economics, including superior recycling, filling, distribution and retail display efficiencies."

OrganicMe also is committed to giving back. A portion of the proceeds from every sale will be donated to charities such as Autism Speaks. Consumers can nominate an organization for future donations through the company's "Our Can. Your Cause." program, which utilizes the quick-response codes on each can to track donations.

The OrganicMe beverage line currently is available at the more than 160 Sprouts locations nationwide as well as at other select retailers.