Beverage Industry

Missouri Beverage partners with Rogue Ales & Spirits

Portfolio of specialty products to bolster distributor’s craft beer and spirit offerings

March 26, 2014

In a new agreement, Ashland, Ore.-based Rogue Ales & Spirits and Missouri Beverage (MoBev), St. Louis, will join forces to distribute the craft beer and spirits manufacturer’s products statewide. Although Rogue is not new to the Missouri market, the partnership provides further opportunities to build the company’s craft beer and spirit brands, it says. The exclusive agreement becomes effective March 28.

“There is an incredible craft market in Missouri, and Rogue is well established as a quality brand,” said Derek Holmes, general manager of MoBev, in a statement. “We’re committed to providing them the very best service and look forward to the opportunity to grow together.”

Since its inception in 1988, Rogue Ales & Spirits has experienced significant growth. Today, the company boasts nearly 50 products and currently is available in all 50 states, it says.

Recently, MoBev created its craft team to oversee portfolio performance and help inspire brand growth. This team includes a brand manager along with two specialists. The company is strategically expanding its craft portfolio to include local, regional and national partners. When Rogue launches with MoBev, it will roll out a collection of craft varieties. Its beer portfolio will consist of American Amber Ale, Dead Guy Ale, Hazelnut Brown Nectar, Mocha Porter, Shakespeare Oatmeal Stout, Brutal IPA, Chocolate Stout, Double Chocolate Stout, Mom Hefeweizen, Morimoto Soba Ale, Morimoto Imperial Pilsner, Rogue Farms 7 Hop IPA, Rogue Farms Chipotle Ale, Rogue Farms Good Chit Pilsner, Rogue Farms OREgasmic Ale, XS Imperial I2PA and XS Old Crustacean Barleywine.Its spirits portfolio will include Oregon Single Malt Whiskey, Dead Guy Whiskey, Spruce Gin, Pink Spruce Gin and Hazelnut Spice Rum.

“We are fortunate to have a collection of the very best beverages,” Holmes said in a statement. “Rogue is right up there among them. We’re thrilled about our new partnership.”