Beverage Industry

Summit Brewing Co.'s new beer labels tells story of Minnesota roots

March 14, 2014

Summit Brewing Co. announced it will release new packaging art on all varieties of its Summit beer. The new packaging will be phased in gradually throughoutSummit Brewing Co. new beer labels 2014. Summit partnered with Duffy & Partners to develop the new visual stories displayed on each of Summit’s beers. The graphics tell stories of Minnesota landmarks and the ingredients contained in each brew, the company says. The final product illustrates the brand’s evolution while celebrating the place it calls home, it adds. “The new packaging art commemorates a busy time for us,” said Mark Stutrud, president and founder of Summit, in a statement. “Just within the last year, we’ve released several new beers, doubled our capacity with a cellar expansion, and bought new warehouse space for our offices and, eventually, a canning line. We’re evolving during an exciting time for the craft beer industry, and our brand reflects that evolution.”