Beverage Industry

Busch Signature Copper Lager

February 25, 2014

Busch Signature Copper LagerAnheuser-Busch, the U.S. arm of Anheuser-Busch InBev, introduced Busch Signature Copper Lager in 12 Midwestern states. This marks the first liquid innovation for the Busch brand in more than 15 years. The new value beer is slightly more flavorful for slightly more special occasions, the company says. In particular, it adds roasted caramel malts to the signature Busch recipe, resulting in a smooth, full-bodied beer with a copper color and 5.7 percent alcohol by volume, the company says. Busch Signature Copper Lager is available in select markets in 25-ounce cans, six-packs of 16-ounce cans, and 12-packs of 12-ounce bottles.

Anheuser-Busch, St. Louis
Telephone: 800/342-5283
Internet: www.busch.com
Distribution: Select markets