Beverage Industry

GMCR, Krispy Kreme announce multi-year partnership

Krispy Kreme Smooth and Decaf coffees will be available in K-Cups by end of 2014, companies say

February 10, 2014

Waterbury, Vt.-based Green Mountain Coffee Roasters Inc. (GMCR) and Winston-Salem, N.C.-based Krispy Kreme have reached a multi-year agreement to bring Krispy Kreme signature coffee to K-Cup packs for the Keurig brewing system. The companies plan to launch Krispy Kreme coffees in Smooth and Decaf varieties in K-Cup packs online at keurig.com, krispykreme.com as well as at participating Krispy Kreme shops, grocery, retail and away-from-home channels throughout the United States by the end of the year.

“At GMCR, we’re committed to partnering with the best brands in the marketplace to bring consumers the beverages they love at the touch of a button,” said Brian P. Kelley, GMCR's president and chief executive officer, in a statement. “Working with Krispy Kreme welcomes a beloved brand into our family and promises consumers that the quality and taste they expect from Krispy Kreme are there with each and every brew.”

Jim Morgan, chairman, president and chief executive officer of Krispy Kreme, expressed a similar sentiment about partnering with GMCR. “GMCR is the pioneer of single-cup brewing technology, and we are proud to partner with such a highly regarded company,” he said in a statement. “We look forward to bringing the joy of our great Krispy Kreme coffee into the homes of consumers through the convenience of the Keurig system.”