Beverage Industry

Malibu Sparklers

February 5, 2014

Malibu SparklersPernod Ricard USA, a subsidiary of Pernod Ricard SA, introduced Malibu Sparklers, which combine Malibu rum, coconut water and carbonation. Available at retailers nationwide, the 22-proof spirits come in Peach Sparkler and Rum Sparkler varieties. Bottles are sealed with corks and covered in colorful foil wrappers to help differentiate the products from the rest of the Malibu portfolio, the company says. The beverage can be served chilled by itself in a flute or mixed into a cocktail, the company says. To celebrate the launch of Malibu Sparklers, the brand will host a series of off-premise sampling events at select retailers nationwide. The launch also will be supported through digital, social and out-of-home activations. A 750-ml bottle has a suggested retail price of $16.99.

Pernod Ricard USA, Purchase, N.Y.
Telephone: 914/848-4041
Internet: www.malibu-rum.com
Distribution: National