Beverage Industry

MyCause Water goes pink for breast cancer awareness

January 15, 2014

Extending its support of breast cancer research, MyCause Water launched a year-round packaging and charity initiative, “What is the Pink Cap?” As part of theMyCause Water program, MyCause Water released special packaging with a pink cap to support breast cancer awareness. Through a partnership with retailer A&P and its affiliates, the bottles will be available at A&P, Pathmark, Waldbaum’s, Superfresh and The Food Emporium locations in the Northeast and Mid-Atlantic. For each pink-capped bottle sold, MyCause Water and A&P each will donate 5 cents to breast cancer research. In addition, in line with MyCause Water’s original business model, the company will donate an additional 5 cents to a charity of the buyer’s choice, resulting in a 15-cent total donation for each unit sold.