Beverage Industry

Starbucks expands latte portfolio into Via format

Coffee company also adds Caramel Flan Latte, Guatemala Casi Cielo coffee

January 7, 2014

Seattle-based Starbucks Coffee Co. added lattes to its Via portfolio so that consumers can brew their favorite Starbucks lattes at home. The Starbucks Via line now includes Vanilla Latte and Caffè Mocha varieties, which were inspired by the popular handcrafted Starbucks beverages served on-premise.

Starbucks Via Vanilla Latte features Starbucks coffee, natural dairy and vanilla flavor, while Starbucks Via Caffè Mocha blends Starbucks coffee with cocoa and natural dairy.

Starbucks Via Lattes are available at participating Starbucks locations in the United States and Canada and online at www.starbucksstore.com for $6.95 for a four-count pack. They also will be available in grocery retailers nationwide in the spring for $7.99 for a five-count pack. For more information about Starbucks Via Lattes, visit www.starbucks.com/vialatte.

The coffee company also expanded its latte menu on-premise with the release of its new Caramel Flan Latte on Jan. 7. This limited-time beverage was inspired by the popular dessert and combines Starbucks’ signature Espresso Roast, steamed milk and flan-flavored syrup, topped with a caramel-infused whipped cream and a caramelized sugar drizzle. The drink also contains calcium, vitamin D, protein and a balance of other nutrients provided by the steamed milk, the company says. Based on positive customer feedback as part of a regional offering last year, Caramel Flan Latte now is available nationwide and can be ordered hot, iced or as a Frappuccino blended beverage.

“This winter, we invite customers to enjoy their favorite Starbucks moment, whether it’s the new Caramel Flan Latte or classic Caffè Latte personalized just the way they like it, or a delicious cup of Starbucks Via Latte when they can’t get to a Starbucks store,” said Cliff Burrows, group president for the Americas, Europe, Middle East and Africa (EMEA) and Teavana, in a statement. “In 1984, we served our first handcrafted latte in Starbucks stores. We are pleased to now offer a seasonal flavor of the original coffeehouse classic with Caramel Flan, while also adding the convenience of the beloved latte in the Via format.”

In addition, the company brought its Guatemala Casi Cielo coffee back to shelves for its 10th season. With a name meaning “almost heaven,” this coffee blend offers a smooth, balancing lemony acidity and hints of dark cocoa, the company says. The coffees that make up Guatemala Casi Cielo were selected from the Antigua region of Guatemala, which is known for producing high-quality coffee, it says. This coffee is available for a limited-time in whole bean, K-Cup packs and Verismo pods at participating Starbucks retail stores and at www.starbucksstore.com.